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In the following 6 chapters, you will quickly find the 57 most important statistics relating to "Mobile internet usage worldwide". Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities.
Published by L. Ceci , Jul 12, Mobile usage trends worldwide The mobile revolution continues to transform internet usage behavior and frequencies around the world. One of the most visible mobile usage trends is the preference for in-app experiences: In , mobile app consumer spending on the Google Play and Apple App Store amounted to billion U. The two app market leaders reported a combined million app downloads that year, with social media, gaming, and messaging apps accounting for the largest share of downloads.
Overall, most app categories experienced a surge in demand in following the outbreak of the coronavirus COVID pandemic. Popular activities among mobile users Social media is one of the most popular online activities among mobile users.
For over a decade, social networks, messaging apps, and photo and video-sharing platforms have been among the leading drivers of mobile engagement globally. In , the mobile social network penetration rate worldwide stood at 42 percent, which is not surprising, considering that free mobile services facilitate communication in regions that lack sufficient digital infrastructures. With more than 2. Mobile media usage is transforming the digital landscape Every year, global mobile data traffic experiences double-digit growth rates, a trend that is fueled by the rapid increase in mobile media usage.
In , video apps accounted for more than 66 percent of the global data volume , and by then, smartphones had long overtaken desktop computers and smart TVs as primary devices for watching online video. In line with this development, mobile SVoD subscriptions are expected to make up 40 percent of the total global subscriber count by , highlighting the significant impact that mobile technologies have on global media consumption today. The amount of data you need depends on how often you want to use the apps and features on your phone.
Some apps or features use a lot of data. These include:. If you plan to do any of these things regularly, a larger data allowance may suit you better. If you mainly browse the internet and send emails, a smaller data allowance may be enough.
It's also important to be aware that communication apps, such as WhatsApp, Facebook Messenger and Skype, use data to send messages and make voice and video calls. If you regularly communicate using these apps, a larger data allowance might be a better choice. You should also be aware of any promotional and time-limited offers for these services.
Most post and prepaid mobile plans will give you a fixed data inclusion for a monthly fee. When talking about mobile usage statistics, one thing we absolutely cannot ignore is the dominance of smartphones.
There are currently 6. Considering the global population is at 7. The number of smartphone users is also rising rapidly over time, evidenced by the fact that just five years ago in , there were just 3. In other words, the number of smartphone users has increased by a whopping Smartphone usage is expected to continue to increase in the coming years, breaching seven billion in before rising further to 7. As the most populous country in the world, it should come as no surprise that China is home to the majority of these smartphone users.
There are over million smartphone users there, which is more than double of second-placed India. The country with the third-highest number of smartphone users is the United States with million users. Now that we have an idea of how many people own smartphones, the next thing you need to know is how much time is spent using them. In , the average US adult spent 3 hours and 43 minutes a day on mobile devices. That marked the first time that the time spent on mobile exceeded the time spent watching television, which came in at 3 hours and 35 minutes.
This divide is expected to further widen over the next two years, with time spent on mobile devices forecast to hit just under four hours 3 hours and 54 minutes by , compared to 3 hours and 22 minutes of television time.
Zooming in on that statistic a little on smartphones, we see that US adults engage with their smartphones for an average of 2 hours and 55 minutes on a daily basis in — nine minutes more than the previous year eMarketer, As the world gets increasingly digital, information has become widely and easily accessible online and consumer habits are also adapting accordingly.
The latest mobile usage statistics show that nearly seven out of ten internet users in the US say they would look for customer reviews on their phones while in-store before approaching an employee eMarketer, Such mobile usage statistics highlight the importance of providing consumers with a positive mobile experience, and retailers certainly are aware: half of them have already included it among their most important customer engagement strategies.
Not only are people using their mobile devices to do product research, but many of them are also using them to carry out purchases. The latest mobile statistics hint at a high reliance on online shopping on mobile devices and, in particular, through apps.
More than half Of all the internet users worldwide, females aged between 16 and 24 shop on their mobiles the most, with 63 percent of them having purchased a product online with their mobile devices in the past month. On the other hand, males between 25 and 34 years old carry out mobile commerce the most at In comparison, just With so many people doing mobile shopping, as an ecommerce business owner, you should consider prioritizing your mobile optimization strategy.
This is especially since users who have come across a negative experience on a mobile website are a lot less likely to continue buying from that business in the future. Given the ease and commodity of online shopping and the widespread use of mobile devices by consumers, many shoppers consider the lack of the option of mobile shopping to be a dealbreaker.
As you work on your online store , focus on the mobile shopping aspect of it. It is important to make sure that the mobile shopping experience for your consumers is a seamless one.
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